Lotterywest
Set For Life
Digital Content
Set For Life was a originally created for millennials. However, over the past few years, Lotterywest had seen a decline in younger players and were looking for a way to attract them back. They asked Longtail to create to a campaign that would target this younger audience exactly where they were, online.
We realised that the unique structure and consistent jackpot of Set For Life, made it an ideal lottery for young millennial who dreamed of chasing their passions rather than luxury yachts. Set for Life doesn't just give you money, it gives you the freedom to follow your passions.
The best way to demonstrate this insight was to let passionate millennials spend a week living as if they had won. With the equivalent Set For Life winnings of $20,000 a month for 20 years.
We chose spokespeople who already had a social presence and were creators in their own right. We were able to leverage their audience while presenting an authentic voice. Longtail also filmed the influencers journey to create short pieces of content for cinema and owned social spaces.
CREDITS: Client: Lotterywest Brief: Branded content DOP: Callum Koch Creative Director: Michael Sequeira Art Director: Stephen Hansen & Michael Gatt Copywriter: Stephen Hansen Editor: Amberley Cole & Clark Shoppe