Chamber of Minerals and Energy

Resourc.ly

Online Content

The Chamber of Minerals and Energy (CMEWA) asked Longtail to help present a positive image of the resources industry to the Western Australian public.

From this brief, we created a social media strategy based around specific content pillars (environment, working, consumption, community & innovation) all presented through an independent entity named Resourc.ly. 

Content was contained within a central blog and distributed through Facebook, Instagram and Youtube. The content ranged from videos, photography, long and short form articles, Facebook Canvas and Instagram Stories.

I was creative lead this project and personally oversaw the content strategy, idea creation, research, copywriting, graphic design, in-house and on-site production and post-production. All content was produced in-house or with a small production team consisting of a DOP and Art Director.

To view the full content range check out the Resourc.ly Facebook Resourc.ly Instagram