Lotterywest

Renovation Cash Scratchie

TV I print I Social

To promote the new Renovation Scratchie from Scratch'n'Win, Lotterywest asked Longtail to create a traditional campaign with an online component for social media. In response we created a fun 15 second TVC and radio commercial plus a series of DIY styled, home improvement videos that were made entirely in-house and distributed through own social channels. 

LBPA0068_Renovation Cash Poster_FA.jpg

CREDITS - Client: Lotterywest Brief: product launch Production Company: Beautiful Pictures Director: Luke Sargon Creative Director: Michael Sequira Art Director: Stephen Hansen & Michael Gatt Design: Jessica Sanchez