OZ Lotto

Dream Drive

Online Content

Lotterywest tasked Longtail with boosting awareness of the OZ Lotto brand, outside of a Jackpot, through the digital space.

We realised a great way to engage Western Australian's around playing the game was to ask them what they would do if they won. So that is exactly what we did. 

Dream Drive was a short series where we interviewed everyday Western Australian's about their big and wonderful Lotto dreams. The interviews were cut down into bit sized videos that were shared via Lotterywest owned social spaces and video ad placements.  

CREDITS: Client: Lotterwest Brief: Branding DOP: Callum Koch Art Director: Michael Gatt & Stephen Hansen Copywriter: Michael Gatt & Stephen Hansen Designer: Michael Gatt & Stephen Hansen Editor: Amber Cole